In the summer of 2015 my friend came to me to make a new logo for Adventure Island Family Fun Park in Cadillac, Michigan. My grandpa was a sign painter and had painted all their signage when I was quite young. I was really excited to design Laura and her family a new logo and identity. I also really enjoyed the idea that my grandpa and I would share a client.
Adventure Island has been around for thirty plus years. It consists of a tiny mountain with mini golf, the largest go-kart track in Northern Michigan, batting cages, waterslides, arcade, park amenities and ice cream.
The full identity includes a badge style stacked version, a more sophisticated horizontal version with their full name, colors, fonts, and styling. The brand styling has been fully realized as new uniforms, updated social media appearance, brand new website, new paint in the entry way that matches the brand colors, a brand new menu system and supplemental signs.
One of the signs is a height sign, and it's based on a character that was hand painted and his hand was used as the height requirement. I recreated him onto a new height sign, another way that we kept the fun history.
Visit the website here: www.aicadillac.com