Clam Lake Beer Company is Cadillac, Michigan’s first brew pub. They are located in the downtown district of Cadillac, and have brought tons of business back to the downtown area.
In the fall of 2015 they asked me to redesign their menu into a larger one page format. Their existing format used folding plastic sleeves to protect the paper pages. The new menu was this 11 x 17 inch two sided menu. Using their fonts, colors and rustic nautical brand style we came up with a fresh representation of their pub fare. The back of the menu features vintage local photography of our areas historic landmarks and industry. The menu is printed on waterproof synthetic paper, making it easy to clean at the end of the night.