The Great Lakes Hop & Barley Conference, put on by Michigan State University each year, brings together our natural resources, farmers, brewers and scientists. I was invited to come to the conference in 2017 and analyze their existing branding and how the conference flows.
The GLHBC needed a newer, brighter, more attractive logo that targeted their audience more directly. It needed to be strong, and to also work with the MSU logo.
It was amazing to work with their dedicated team to make something bold and new for them. I'm excited to see how they use it and how it transforms their conference.