great lakes hop & barley conference
Client: Michigan State University
Project: Conference Branding
Tools: Adobe Illustrator & Indesign
Great Lakes Hop & Barley Conference is a regional conference put on by Michigan State University to highlight the agricultural side of the brewing industry. Brewers, growers and individuals come from all over the country to listen to scientists, marketing experts and educators speak about the state of brewing each year.
The group that plans the event were in need of a logo and branding plan, and contacted me to help them through the process. The conference has a wide audience, and they wanted to better market to more representatives of the brewing industry. Getting more brewers, farmers, support industries included was a major goal of theirs, as well as having a more professional and somewhat masculine appearance.
I provided a logo and branding kit that allows them to go forward for some time without hiring a graphic designer for every small thing they needed designed.
The branding kit and guide save them money while attracting their core audience.
Their conference commands authority now with branded signage, schedules, sponsor posters, merch, eblasts and more.