hoxeyville music festival

Client: Jake & Kristin Robinson
Project: Music Festival Art & Promotional Pieces
Tools: Illustration, Lettering, Watercolor, Adobe Photoshop, Illustrator & Indesign


I have been working with Hoxeyville since 2011. Over the years the festival, the artwork and the reputation have grown. Our design relationship started with a poster and two tee shirt designs. Over time I have worked on their social media marketing, programs & maps, e-newsletter campaigns, posters, apparel including shirts and hats for kids and adults, websites, stickers and even meal tickets for artists. It’s been a true joy to see the designs work their magic along with all the talented bands that attract people to Wellston, Michigan every year. 

www.hoxeyville.com

2018 Promotional Materials & Design Process

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Original sketches of Hoxeyville’s 2019 theme. You can see we combined two ideas to create the final imagery for the poster.

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Inked versions of my revised pencil sketch.

Inked versions of my revised pencil sketch.

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2015 Promotional Materials & Limited Edition Poster Process

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In 2015 I also took on the task of printing limited edition watercolor and screen printed festival posters. I sold them in a booth I shared with my friend. The posters sold out, and below is the process. I began by making a bunch of individual watercolor backgrounds. I also did some white posters. This was my first time attempting such a fine art endeavor, so the paper wasn’t super amazing quality. I did however like how it made each print really come to life with depth and texture. There is salt on some people’s prints from the down and dirty salt watercoloring party I had making these!

The end result was actually one-of-a-kind posters, and it began a super high end poster legacy I can barely live up to now, ha.

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I had to print the final black layer on top of a homemade light table so I could see where I was printing. The end result wasn’t meant to be perfect at all, for this reason.

I had to print the final black layer on top of a homemade light table so I could see where I was printing. The end result wasn’t meant to be perfect at all, for this reason.

This is my living room at a rental house we lived in at the time. The hanging posters were hanging in every hallway, spare room and closet to dry during each color run.

This is my living room at a rental house we lived in at the time. The hanging posters were hanging in every hallway, spare room and closet to dry during each color run.