Project: Brand Identity Design

Client: Wildflour - Boba, Tea, Pastries, Kitchen
Applications Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Midjourney
Scope: Logo design, branding, storefront, labels, and advertising

Description:

Heather and Tom Goodman are two talented and caring people. I first started following Heather on Instagram in 2021 when I saw she was attending the Amauri Guichon Pastry School in Las Vegas. She and her daughter moved to Las Vegas for a few months and attended pastry boot camp together… I love people with the “I can do anything” mindset, and so cool that she lived right in my town. I eventually met her at the Cadillac Farmers Market and admittedly FANGIRL’d all over her.

When the time came around for them to open their brick-and-mortar shop, they needed a logo and they came to me, I was so THRILLED! And, I knew they needed more than a logo 😉 We developed a rich, colorful brand through many hours of chatting, test kitchens, and laughing hysterically. It reflects some of the bakery’s literal upholstery. The colors are drawn from fabric Heather chose for some vintage chairs she bought for the dining room. We chose shapes, icons, and images that help tell the story of their food and beverage bazaar. It includes Tom’s chef training in Italy, Heather’s pastries, boba, and tea-time tea. The combination is this eclectic space with

This branding extends across multiple touchpoints, including:

• A storefront that draws in customers with bold, inviting design

• A digital menu designed for clarity and ease of use

• Branded rugs, point-of-purchase displays, bags, and labels, ensuring every detail contributes to a cohesive experience

• A billboard that increases brand visibility

• Advertising and sponsorships that reinforce brand recognition

The result is a unique, memorable brand that enhances Wildflour’s presence in Downtown Cadillac, as well as across all of the print, digital, and in-store applications.