Dani Renwick Résumé

SUMMARY

Hard working self-starter with 2 decades of design experience across many notable brands and clients. I have capabilities across all facets of graphic design, yet I like to concentrate on branding - building and managing brands. Obsessed with bringing creative solutions to all projects no matter how big or small.  

EXPERIENCE

Charmellow Design, LLC 
Founder & Creative | Cadillac, MI • July 2010 – Present

I’ve spent the last 14 years building a business that supports other businesses with graphic design support. The areas I’ve focused on the last few years include: 

  • Project management of many client projects at the same time. 

  • I maintain high design quality and deliver projects on time 

  • Responsible for new business, marketing & social media, client relationships, and community outreach

2023 Client Sample: 

Angie Witkowski Group, Traverse City, MI
Projects include eCourse workbook, Kajabi course graphic suite, e-book and white paper design, presentation graphics and corresponding workbooks

Greensky Bluegrass
Projects include Winter Tour 2023 design and digital assets, New Years Eve 2022 Illustration, design, digital assets, merchandise design and print assets, production design - as well as other similar projects since 2014. 

Lead Star, Fairfax, VA
Projects over the last 5 years include designing in house Lead Star collateral as well as materials for client programs including presentations, course materials, and special projects that require information design, social media or other client needs. 

Magnetude Consulting, Boston, MA
In 2023 I worked with Mag on a 6 month contract for a corporate re-branding project that we re-branded hundreds of documents, e-books, social media, and more for Lifespeak, Inc. I also worked on design of digital marketing collateral, branding projects, and logo design projects for their clients for a period after the contract ended.

Mercedes-Benz Financial Services, Southfield, MI
Supported the design director with branding application for internal campaigns, assisted with presentation design and general graphic making support.

Telluride Bluegrass Festival, Telluride, CO
Supplied apparel and merchandise logos for their most recent 50th anniversary, and have supplied them with apparel and merchandise graphics for the 2023, 2022, 2018 and 2017 seasons

Weaver Multimedia Group 
Graphic Designer • Denver, CO • 2006 - 2010

Graphic Design, Publication Design and Web Design for Weaver who produced over 80 visitors guides and meeting planner guides a year. Some of the notable projects I worked on are:

  • Austin, Texas Official Visitors Guides and Meeting Planner Guide - created the guide concept, illustrated pieces of Austin and its music culture and applied the graphic treatment across the Official Visitors Guide and the Meeting Planners Guide. Layout design responsibilities included collaborating with the Austin Convention & Visitors Bureau, editorial design & articles, illustration, listings, ad placement, prepress and on press management. 

  • Colorado Official State Tourism Map 2007 & 2009 - Designed and managed the printing of the official state map with Colorado Department Of Transportation and Colorado Tourism Office. Created the 24 x 36 inch map two sided layout as well as the companion kid’s map of the same size. I completed this project for two different 3 million + print runs. Design & layout of editorial sections, feedback and editing rounds, prepress production and press checks. 

  • Colorado Scenic and Historic Byways Guides - I got to work on a special project for the Colorado Tourism Office that highlighted Colorado’s scenic and historic byways. The guide was printed in two formats - a large format horizontal coffee table book and a smaller brochure sized book. The book featured beautiful photos, maps and information about what can be seen on the byways as well s its history. 

  • New Orleans Official Visitors Guide 

  • Motion graphics 1 minute video. I created the graphics and executed the video in After Effects, doing the complete production including adding music and voiceover.  For the California State Tourism RFP.

  • I did new design concepts, collaborative design, and production design on the following Official Visitors Guides & Meeting Planner guides: Philadelphia, New York City, Boston, Jacksonville, Florida, New Orleans, Austin, Chicago, San Diego, Anaheim/Orange County, Los Angeles, San Fransisco, Seattle, Las Vegas, Vancouver BC, Wyoming Official State Guide, and assisted with the Colorado Official State Vacation Guide.

Campbell-Ewald | Southfield, MI
Ar Director 2006 

Art Director for Trip Rewards, a Wyndham hotel rewards program. Responsible for quarterly newsletters, direct mail, point promotion campaigns, point of purchase displays, email blasts and of course client and team presentations. Also assisted on XM Radio and OnStar accounts.

EDUCATION

BFA Graphic Design College for Creative Studies, Detroit, MI 

Associate of Arts, Visual Communications, Northwestern Michigan College, Traverse City, MI

STRENGTHS

  • Adept at translating complex ideas into digestible design

  • Supportive partner to businesses at all levels from corporate to music festivals   

  • Flexible, able to adapt  

  • Proven ability to create impactful designs across many industries

  • Extensive experience with all types of businesses and organizations

AREAS OF EXPERTISE

  • Graphic Design 

  • Logos and Branding 

  • Website Design and Development

  • Illustration

  • Custom Merchandise Design

  • Business Consultation

AFFILIATIONS & HONORS

  • Panel Speaker at the Michigan State University Connecting Entrepreneurial Communities 2024 Conference

  • Zingerman’s ZingTrain Visioning Workshop Graduate 2016

  • Dennos Museum Sideways Art Skateboard Art & Culture Exhibit (2015)

JOYS

  • Walking, Hiking, Snowboarding

  • Music and Concerts

  • Vacation Lover

  • My family!