Project: Festival Branding & Collateral

Client: Hoxeyville Music Festival
Applications Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Scope: Festival branding, merchandise, advertising, signage

Description:
Hoxeyville Music Festival has a deep-rooted history in Michigan’s festival scene, and I’ve had the opportunity to shape its visual identity over multiple seasons. Each year, I crafted a unique design theme carried across merchandise, advertisements, social media, and festival signage.

My work ensured a consistent and engaging aesthetic that resonated with attendees, whether through limited-edition festival posters, apparel, or wayfinding elements that enhanced the overall experience.

I loved Hoxeyville Music Festival and went to it for many years. I got to work with many friends over the years and the relationships with my friends at Hoxeyville cultivated relationships with dream clients like Greensky Bluegrass, Steppin’ In It, Joshua Davis, The Sweet Water Warblers, Full Cord, and more great people.