Project: Festival Branding & Collateral

Client: Hoxeyville Music Festival
Applications Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Scope: Festival branding, merchandise, advertising, signage

Description:
Hoxeyville Music Festival has a deep-rooted history in Michigan’s festival scene, and I’ve had the opportunity to shape its visual identity over multiple seasons. Each year, I crafted a unique design theme that was carried across merchandise, advertisements, social media, and festival signage.

My work ensured a consistent and engaging aesthetic that resonated with attendees, whether through limited-edition festival posters, apparel, or wayfinding elements that enhanced the overall experience.