charmellow: branding & graphic design

Resume

Dani Renwick Résumé


SUMMARY

Hard working self-starter with 2 decades of design experience. I have capabilities across all facets of graphic design, yet I like to concentrate on branding - building and managing brands. Bringing creative solutions to all projects no matter how big or small.

WORK EXPERIENCE

Owner at Charmellow | Cadillac, MI
2010 - Present
• Working on a wide range of projects for many different industries. Specializing in brand strategy and design.  

• Past & present clients include: 

Baker College | Cadillac, MI
2011
• Adjunct Faculty. Taught Photoshop CS4 to beginning graphic design students.

Weaver Multimedia Group | Denver, CO
2006 - 2010
• Graphic Design, Publication Design and Web Design for a very busy publication design company - producing over 80 visitors guides and meeting planner guides a year. 

• Motion graphics for the California State Tourism RFP.

• Austin, Texas Official Visitors Guides and Meeting Planner Guide

• New Orleans Official Visitors Guide

• Columbia, SC Official Visitors Guide and Meeting Planner Guide

• Colorado Official State Tourism Map (two 3 million + print run)

• Colorado Scenic and Historic Byways Guides (2 different sized guides)

• I did production design, new design concepts, and collaborative design on the following Official Visitors Guides or Meeting Planner guides: Philadelphia, New York City, Boston, Jacksonville, Florida, New Orleans, Austin, Chicago, San Diego, Anaheim/Orange County, Los Angeles, San Fransisco, Seattle, Las Vegas, Vancouver BC, Wyoming Official State Guide, and assisted with the Colorado Official State Vacation Guide.

Campbell-Ewald | Southfield, MI
2006
• Art Director for Trip Rewards, a hotel rewards program. Responsible for quarterly newsletters, direct mail, point promotion campaigns, point of purchase displays, email blasts and of course client and team presentations. Also assisted on XM Radio and OnStar accounts.

EDUCATION
BFA Graphic Design College for Creative Studies | Detroit, MI

PARTICIPATION &
VOLUNTEERING

2015-2021 - graphic designer for Gopherwood Concerts non-profit

2013 - Present - Committee member of Cadillac’s Craft Beer Festival & Graphic Designer

Exhibited in Sideways: Exploring Skateboard Art + Culture at the Dennos Museum in Traverse City, MI

EXPERTISE
Logos & Visual Identities
Branding Consultation & Strategy
Graphic Design Web/Print/Social
Illustration
Photography
Project & Client Management
Printing: screen printing & letterpress

SOFTWARE
Adobe Creative Cloud
Procreate
Microsoft Office
Squarespace
Mailchimp