Scope – Logo, Branding, Identity Design
Description – Michigan State University puts on this gathering of good beer ingredients every year at a midwest Great Lakes location. Brewers, agriculture heavy weights and Michigan economic experts are just a few of the people in the eclectic mix of attendees. They put on a great conference with so much info. The logo and branding vibe needed an update to reflect the audience that was coming. They got a full identity system that could be fluidly used across all of the collateral they needed.