Client: Cadillac Footliters Theatre (Cadillac, MI)
Applications Used: Adobe Illustrator
Scope: Basic Logo Package

Description:
In 2023 I got a really fun opportunity with Cadillac's local theatre group giving them a rebrand! I updated the original @cadillacfootliters logo in 2016, based on a logo they had used for many years up until then.

The group was ready to ditch that logo and the traditional mask icons for something more expressive. What we came up with was magic! There are so many fun ways to represent theatre, and we landed on such a fun, meaningful design suite. The logo and brand applications gave the group a new way to stand out while keeping with some of the original design elements, like the primary color palette.

In addition to the rebranding of Footliters, I also got to help them celebrate their 60th season with a commemorative logo and a set of 60th-season show posters. Its been so fun to see everything being used over the last year. I'm looking forward to seeing this brand come to life over the next seasons!