cadillac’s craft beer festival

Project: Festival Branding & Design

Client: Cadillac Craft Beer Festival
Applications Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Scope: Festival branding, merchandise, advertising, signage

Description:
For over a decade, I have been part of the CCBF Committee as the graphic designer on the marcomms team for Cadillac’s Craft Beer Festival, shaping its visual identity and marketing materials. Each year, I develop a fresh design theme that captures the festival’s evolving energy while maintaining its signature charm.

My work includes:

  • Brand management that creates a distinct annual identity

  • Merchandise designs for apparel and collectible items

  • Posters, advertising, and social media assets to drive attendance

  • Signage and wayfinding that enhance the festival experience

I’m excited to elevate the annual event again this year with a standout design that celebrates craft beer culture in Northern Michigan.

Logo & Posters since 2013

  • 2013

  • 2014

  • 2015

  • 2016

  • 2017

  • 2019

  • 2022

  • 2023

  • 2024

Merch through the years

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