Cadillac’s Craft Beer Festival
Project: Festival Branding & Design
Client: Cadillac Craft Beer Festival
Applications Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Scope: Festival branding, merchandise, advertising, signage
Description:
For over a decade, I have been the lead designer for Cadillac’s Craft Beer Festival, shaping its visual identity and marketing materials. Each year, I develop a fresh design theme that captures the festival’s evolving energy while maintaining its signature charm.
My work includes:
Event branding that creates a distinct annual identity
Merchandise designs for apparel and collectible items
Posters, advertising, and social media assets to drive attendance
Signage and wayfinding that enhance the festival experience
I’m excited to elevate the 12th (or 13th) annual event with a standout design that celebrates craft beer culture in Northern Michigan.
Logo & Posters since 2013
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2013
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2014
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2015
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2016
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2017
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2019
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2022
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2023
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2024
